Let's face it...
A vision exam is of no use unless it WORKS. (That
is, unless the eyeglasses which you purchase when
you fill the prescription, work.)
It used to be that when you had your prescription filled, that
you could expect that you'd be able to see clearly through the
eyeglasses you purchased.
Unfortunately, now with the desire for increased profits, and
the advent of big-business optical conglomerates and HMO's, this
is no longer the case. A lot of our patients are finding that
there's a 50% chance that their prescription will be less than
optimum. In fact, many are not able to see clearly at all without
going back for a re-examination. We think this is a national
scandal.
Because of these problems, we have gone to great pains to find
an eye doctor who will treat our patients right, and get the
prescription right THE FIRST TIME. It helps no one if you're
run through your exam "on roller skates", and the prescription
doesn't work, and your glasses have to be remade.
The doctor who is our first choice charges $59.00 for a complete
vision exam (I think that's cheaper than anyone in Laramie),
and if you bring us a prescription from that office and purchase
a complete pair of eyeglasses from us,
WE WILL GIVE YOU $20.00 OFF YOUR COMPLETE PAIR OF EYEGLASSES
or $10.00 off your pair of lenses only.
(Because it's our experience that we'll only have to make them
ONCE!) That saves us both time, and it saves me money.
...And wouldn't it be nice to have the expert doing all the
tests and checks, not a "technician"? (Remember, you're
paying the big bucks for the doctor's degree, whether you spend
much time with the doctor or not.
PLEASE CALL US AT (307) 745-3682 for information on arranging
a complete vision exam.
(1-888-PRO-EYES, if you're not in the Laramie area) (1-888-776-3937)
Several situations in the optical industry have combined to
create this unfortunate state of events.
1) Huge faceless corporations are taking over in an industry
where at one time the person performing your vision exam was
a qualified doctor with real qualifications, who CARED ABOUT
YOU because he was your neighbor.
2) The person fitting, repairing, and adjusting your glasses
was also a trained professional who KNEW YOU AND YOUR FAMILY
AND YOUR NEEDS PERSONALLY. He knew that if he didn't take care
of you you would not come back, and neither would your friends.
Now, it seems almost no one cares, since there are millions more
like you to take advantage of.
3) The company which employs you wants to offer you a nice benefits
package. Of course they take bids on the health insurance and
optical benefits. In the process, the cheapest bidder has to
cut service to the bare bones (or the marrow) to win the bid.
What you get is lousy service, or NO SERVICE, or your glasses
are just plain JUNK.
We know you know what we're talking about if yuo're on an HMO
or PPO. And it hurts us providers, too, because many well-known
insurance companies try to avoid paying their suppliers at all.
This makes your health care provider not want to "accept
assignment" on your insurance. This means your provider
wants you to pay for your service up front and have your insurance
company reimburse you. (If the insurance company won't pay the
provider, can you blame them?)
4) Cheap, unscrupulous optical companies flood your Sunday paper
with unbelievable "bargain eyeglass" ads. Unfortunately,
if it seems too good to be true, it probably is. As P.T. Barnum
said, "There's a sucker born every minute."
Think about it: If someone offered you a "brand-new Mercedes-Benz"
for $500.00, would you be suspicous? Of course, you would! Then,
why aren't you suspicious when someone offers you a complete
pair of glasses for a 1960's price?
People buy these glasses, which turn out to be a nightmare,
and then have to spend big bucks to have an expert make them
work when they break (often several times during their "lifetime".
Usually it would be much less expensive to pay the price to
do the job right to begin with, because it often takes longer
to repair a cheap pair of glasses than to make a quality pair.
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