Optical Fashions - Laramie Wyoming. Serving Laramie for over 27 years.
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There Is One Fact Most Optometrists Don't Want You to Know

(Aren't you curious???)

According to the Prescription Release Rule of the Federal Trade Commission of 1977,

YOUR EYEGLASS PRESCRIPTION IS YOURS!!

Immediately after your vision exam, you doctor is required to PHYSICALLY PREPARE AND HAND YOU YOUR EYEGLASS PRESCRIPTION...

BEFORE attempting to sell you eyeglasses.

Requiring you or pressuring you to buy your eyeglasses directly from your prescriber instead of from your neighborhood certified optician is ***ILLEGAL.***

The purpose of this law is to allow you to shop around for your eyewear.

Think about it. When your MD writes you a drug prescription, he doesn't require you to buy the medication from him (to do so would be an illegal conflict of interest for him - because the more he prescribed, the more he would profit, hence he would have an incentive to prescribe unnecessary medication. In fact, for him to sell you medications or to profit from the sale of the prescription is illegal, for that very reason.

What a pity it isn't illegal for your eye doctor to sell eyewear. A lot of unnecessary eyewear is prescribed as a result.

You need an independent certified optician to fabricate your eyewear as a check and balance on unnecessary eyewear. Certified opticians often put a lot more emphasis on good looks and fashion (Eyeglasses are a fashion accessory, as well as a vision necessity.)

Violations of the prescription release rule should be reported to:

Prescription Release Rule

Federal Trade Commission, Washington, DC,

(And please also forward a copy to us if violation occurred in Wyoming.)

(Suit for damages may also be filed in any court in the land)

Unless or until patients decide to get involved, we will all be held captive by coercive, unprofessional, and unethical business practices in the optical industry.

Meanwhile, if you are not given your prescription, simply pay for your vision examination and leave.. It's a bad time to look at frames anyway, since your eyes are dilated, and you can't see worth a flip. You "are looking at frames later" for that reason. And you're telling the truth. And you have no intention to invest any more cash in that "Taj Mahal" where you got your vision exam.

What you're NOT saying is that you're looking at frames at Optical Fashions. When you come by, if you like our frames and our people, and if we earn your confidence, we'll call your doctor for your prescription. He HAS to release it to us because (1) He's in violation of federal law if he hasn't given it to you already; and (2) In Wyoming and lots of other states, your health care professional has to release your records to you if you request them.

An even better strategy is to stop by Optical Fashions FIRST, before your vision exam. If you like us, and like the frames you see, you can tell them after the exam that you already have a frame selected, and your optician's making the glasses.

Opticians charge less for their time for eye doctors, and as a result, we have the time to really counsel you on the choices before you. What kind of lenses? How thick will they be, and how can I make them thinner? More attractive? Lighter? More comfortable? How can I get the sharpest vision? How can I look my best by wearing eyeglasses? Most optometrists and opthalmologists have never made any eyeglasses - they hire opticians to do it. Certified opticians understand the ins and outs of frames and lenses.

An optometrist I worked with once told me I shouldn't spend more than 5 (count them, five) minutes with each patient! I had close to 600 frames on the wall, and he told me I should pick TWO of them, and let the patient choose from JUST THOSE 2!!! No wonder his practice was losing ground!

I am glad I got out of that situation. Now that I'm independent again, I can really do a good job for you.

If you need an hour, we take AN HOUR. My expertise is YOURS when you're having me fit your eyewear. You are going to make a wise choice, because you have 25 years of experience and thousands of pairs of eyeglasses on your side. I've been making and fitting eyeglasses longer than any certified optician in Laramie (doctors don't MAKE eyeglasses, they hire opticians like me to make them, or else they farm them out to an outside lab.)

Also, a certified optician who enjoys fitting eyeglasses AND LIKES EYEGLASSES and understands FASHION and COMFORT is a breath of fresh air when compared to people who are TOO BUSY to really explain the ins and outs of frames and lenses to you. And if you watch this site, or drop by our office, we will give you more knowledge about purchasing eyeglasses than you'll get in a lifetime of going into most optometric offices.

Why should you obtain your prescription and bring it to me?

***I enjoy wearing eyeglasses, and I believe you can, too!

***I think glasses are cool (a fashion accessory!) Have you noticed how many actors and actresses wear them in the movies and TV shows?

***I believe spectacles should IMPROVE your appearance.

***I believe glasses should be comfortable.

*** I have been making and fitting eyeglasses in Laramie, Wyoming for over 25 years, more than ten times as long as any other optical store in town.

*** (An unpleasant fact: Hairdressers have to be licensed in Wyoming and Colorado, but the person who makes and fits your eyeglasses doesn't have to graduate from kindergarten. This is true in Optical Stores, and in Optometrists' and Ophthalmologists offices. This is ridiculous (hair grows back!!)

If you really want your eyeglasses done right, get your eyeglass prescription filled by a CERTIFIED OPTICIAN. Demand to see a certificate from the AMERICAN BOARD OF OPTICIANRY. Certification by the ABO is your only protection from the unscrupulous, and the unskilled in this business. And what good are glasses that don't work?

And one more thing: it's important to find an eye doctor who will give you an ACCURATE prescription. Unfortunately, these days, profits seem to be more important than accurate prescriptions.

In the last couple years, doctors who have given us 100% perfect prescriptions in the past, now are writing as much as 30 0r 40% errors (prescriptions which do not help the patient see clearly, or in some cases, which are worse than no glasses at all.) Apparently, a lot of these problems arise from the practice of the doctor attempting to "clone" himself or herself by hiring "technicians" to perform the actual examination, or most of it, and then the doctor signs the Rx, as if he or she examined you. When you return with your glasses, through which you can't see clearly, often as not you again don't see the eye doctor, you see the technician again, who informs you that the prescription "is correct, just put them on and get used to them!"

I'm old fashioned - I think that a new pair of glasses should make you see more clearly than the old pair, and definitely better than no glasses.

If you bring us a prescription from the one doctor we most highly recommend, we'll give you $20.00 off a complete pair of full-service glasses. This is because I'm confident your glasses will work THE FIRST TIME (I won't have to eat the first set of lenses, and you won't be waiting several weeks or months waiting to see clearly!)

Please call us at (307) 745-3682 for information on where you can still receive a real, old fashioned vision exam without spending an arm and a leg. This doctor is completely independent of us. The last we heard, the exam price was $59.00, and deducting your rebate from us on our complete full-service glasses (described above), your net price for the exam is $39.00. (Compare that with anything in Laramie, including the local "discount" optical!!

I know this is a lot to digest, but these days it seems NOTHING works when you buy it. I firmly believe if I can get this message out, there are enough of you out there who appreciate quality and special attention, that I can survive even in the midst of all the big advertising from the huge optical chains and eye care centers where you're just a number. My good customers are just about my best friends.

Yours truly,

Steve Grabowski, ABOC, FNAO

Certified Optician


Questions?

Optical Fashions of Wyoming

1-888-PRO-EYES (1-888-776-3937)

In Laramie area: (307) 745-3682

P.S.

We have recommendations on where you can go to get a great vision exam without the sales pressure (and save money to boot!)

And I like the fact that the prescriptions are accurate, so the glasses work THE FIRST TIME! (I just hate making glasses over because the vision exam was performed by a technician instead of a doctor. You are inconvenced, it takes you weeks to get your glasses, and I am out time and money.)

Exams performed by an independent doctor of optometry.

 

Thank you for visiting us!

Steve Grabowski, ABOC, FNAO

Optical Fashions of Wyoming
305 S. 2nd St.
Laramie, Wyoming
(307) 745-3682

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